Artifact can help you prioritize better and ship faster through continuous customer research


Research synthesis is fragmented and manual

The channels available and the insights we can extract are enabling a new generation of tools that can help us collect better data, quicker and easier than ever before.

User experience, user research, and design have also matured to the point that we're finally ready to tackle the real problem at the heart of all these matters: how to create and sustain a continuous learning cycle with our customers.

The effort to manually synthesize data pushes research teams to front load research activities to the beginning of a new product or feature, or to the end after it’s been delivered.

But you need to know what people think of your product before you build it, while you’re still in the process of defining what the product should be. And once you’ve made something, you need to know how people feel about it before they've even used it.

From now on, your process won’t reflect when and how you can manually synthesize qualitative data.

A depiction of how research synthesis complicates and drags critical customer discovery processes.

Artifact automates qualitative synthesis

Artifact centralizes every customer conversation at every point in the customer journey.

In the past, a customer might have sent you an email, added a comment on your Facebook page, tweeted at you, called your support line, and left a comment on your review page. You no longer need to manually synthesize customer conversations from several platforms to get a complete picture of the customer experience.

With Artifact, all customer conversations are centralized and can be accessed instantly. All your customer feedback, conversations, and reviews are available in one spot, making it easy to see patterns and trends across your entire business.

An image depicting teams having to manually tag and code research insights.

Artifact enables continuous research practices

With every customer conversation, across the entire customer journey, instantly synthesized, and at your fingertips— Artifact is enabling digital product teams to practice continuous customer research.

Product teams that use Artifact are learning what their customers are saying earlier and with greater frequency, and have the data to make better, more informed decisions faster. Using Artifact, you can hear the voice of the customer in real time.

A depicting of a continuous customer research process with Artifact involved.

You’re informed exactly when you need to be

Instead of staging your research processes into “learn and then build” steps, Artifact helps you continuously and cyclically learn what your customers are saying at any point. You’ll be informed exactly when you need to be— regardless of what stage of your process you’re currently in.

You'll build better products because you'll be well informed and make less assumptions.

Artifact helps you get to what you need to know, faster, and use that knowledge to build better products.

An image depicting how Artifact enables teams to continuously run customer research activities without having to pause to synthesize their data.

Artifact is the most sophisticated platform for understanding your qualitative data

Artifact is powered by very advanced artificial intelligence, however every feature is simple, intuitive, and human-friendly.

↳ Automatic topic detection

Artifact automatically detects, clusters, and labels interactions around similar topics. No human training or implementation is necessary. Our cutting-edge AI does all the hard work.

↳ Smart summarization

Our AI systems automatically generate representative summaries of every customer conversation.

↳ Natural language filtering

Narrow down what you’re looking for when you’re asking a question by using natural language instead of heavy filter facets and tools. We’ll interpret your intent and give you accurate results.

↳ User data mapping

Our software automatically attaches and assigns every customer conversation to the correct user and account across multiple data sources.

↳ 40+ native data connectors

Artifact has native connections into dozens of qualitative and quantitative data sources.

↳ Trend & anomaly detection

Artifact will automatically spot critical changes like trends and anomalies.

↳ Customer segmentation

Filter by dozens of different metadata fields from your data sources to create your own customer segment based on your project needs.

↳ Contextual topic categories

Artifact thematically classifies topics within categories like issues, feature requests, etc.


Frequently Asked Questions

What’s different or special about your technology?
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Artifact utilizes an ensemble of unsupervised and supervised machine learning techniques. This means there is no special training needed, no heavy implementation process for each new data set, and no human intervention necessary. While other machine learning software might help identify topics, they require human intervention to understand them. Artifact not only identifies insights but analyzes and interprets them as well.

What data sources does Artifact integrate with?
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Artifact has dozens of different qualitative connectors for you to leverage. You can see our connector catalog.

Is there any manual tagging or theming I need to do?
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No, there's no manual tagging, coding, or theme generation that you'll need to do inside of Artifact. Our technology does the heavy lifting of understanding and thematically clustering similar customer interactions.

How can I trust that Artifact's insights are accurate?
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Artifact has a talented team of experienced software and machine learning experts. We've been hard at work for quite a while to create a product that generates insights you'll not only be able to quickly act on, but feel confident doing so.

Additionally, the supporting evidence of every insight is readily available for explainability and quick understanding.

How can I trust that Artifact will work with our data?
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Artifact leverages advanced unsupervised machine learning techniques that allow us to create insights for any customer in a variety different segments and industries.

How often will I receive insights?
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Daily. Insights will be available by 9 a.m. local time.

How is this different than behavioral analytics tools?
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Behavioral analytics products like Pendo and Amplitude track and and measure what your customers do inside your product. Artifact helps you understand what your customers are saying and how you can better cater to their needs.

How long does it take to implement Artifact?
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Integration of customer data can take up to one day. Once integrated, you will start receiving insights from Artifact immediately, with some features taking 1-2 weeks to fully implement.

Transform the way you think about qualitative data

Artifact can help you understand your customer voice faster and more accurately than ever before.

Get a demo