Understanding post sales CX will help you increase conversion rates and GTM speed


Most GTM processes ignore post-sales CX

Sales interactions with customers can often be an echo chamber that only focuses on what moves an opportunity to closed-won. While refining early interactions to be successful is extremely critical to the success of a thriving sales motion, it is also important to understand what happens once a customer has become a customer. Without an understanding of what drives customer loyalty and retention, a sales organization will fail to properly invest in a differentiated go to market strategy.

Too many sales teams look at churn rates, but fail to understand why a customer is churning. An organization that can understand their customer’s journey and the reasons behind churn can create better processes for healthier future customers.

Sales teams that understand the customer journey and look to drive loyalty will increase the velocity of revenue generation. Tooling that allows a business to understand the customer’s journey and provides data that empowers the sales organization to create more impactful messaging can be a game changer.

An image depicting how go-to-market departments commonly lose sight and context of what happens after the sales process ends.

Artifact informs your front-line processes

With Artifact, all customer conversations are centralized and can be accessed instantly. All your customer feedback, conversations, and reviews are available in one spot, making it easy to see patterns and trends across your entire business.

You'll be able to tailor every step of your sales process to better reflect customer needs—leading to more conversions and more revenue. With an accurate understanding of what your current customers experience after the sales process ends, your next customer can be delivered a better experience from their very first touchpoint.

An image depicting how Artifact help go-to-market teams include customer experience insights.

Tailor conversations to qualify valuable leads

Equipped with a better understanding of the customer experience, GTM teams can deliver personalized messaging. Artifact is the first technology platform that unites all your qualitative data in one place, giving GTM teams the information they need to have more successful customer interactions.

An image depicting how Artifact can enable go-to-market teams leverage customer experience insights to make better sales and marketing decisions.

Artifact is the most sophisticated platform for understanding your qualitative data

Artifact is powered by very advanced artificial intelligence, however every feature is simple, intuitive, and human-friendly.

↳ Automatic topic detection

Artifact automatically detects, clusters, and labels interactions around similar topics. No human training or implementation is necessary. Our cutting-edge AI does all the hard work.

↳ Smart summarization

Our AI systems automatically generate representative summaries of every customer conversation.

↳ Natural language filtering

Narrow down what you’re looking for when you’re asking a question by using natural language instead of heavy filter facets and tools. We’ll interpret your intent and give you accurate results.

↳ User data mapping

Our software automatically attaches and assigns every customer conversation to the correct user and account across multiple data sources.

↳ 40+ native data connectors

Artifact has native connections into dozens of qualitative and quantitative data sources.

↳ Trend & anomaly detection

Artifact will automatically spot critical changes like trends and anomalies.

↳ Customer segmentation

Filter by dozens of different metadata fields from your data sources to create your own customer segment based on your project needs.

↳ Contextual topic categories

Artifact thematically classifies topics within categories like issues, feature requests, etc.


Frequently Asked Questions

What’s different or special about your technology?
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Artifact utilizes an ensemble of unsupervised and supervised machine learning techniques. This means there is no special training needed, no heavy implementation process for each new data set, and no human intervention necessary. While other machine learning software might help identify topics, they require human intervention to understand them. Artifact not only identifies insights but analyzes and interprets them as well.

What data sources does Artifact integrate with?
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Artifact has dozens of different qualitative connectors for you to leverage. You can see our connector catalog.

Is there any manual tagging or theming I need to do?
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No, there's no manual tagging, coding, or theme generation that you'll need to do inside of Artifact. Our technology does the heavy lifting of understanding and thematically clustering similar customer interactions.

How can I trust that Artifact's insights are accurate?
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Artifact has a talented team of experienced software and machine learning experts. We've been hard at work for quite a while to create a product that generates insights you'll not only be able to quickly act on, but feel confident doing so.

Additionally, the supporting evidence of every insight is readily available for explainability and quick understanding.

How can I trust that Artifact will work with our data?
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Artifact leverages advanced unsupervised machine learning techniques that allow us to create insights for any customer in a variety different segments and industries.

How often will I receive insights?
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Daily. Insights will be available by 9 a.m. local time.

How is this different than behavioral analytics tools?
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Behavioral analytics products like Pendo and Amplitude track and and measure what your customers do inside your product. Artifact helps you understand what your customers are saying and how you can better cater to their needs.

How long does it take to implement Artifact?
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Integration of customer data can take up to one day. Once integrated, you will start receiving insights from Artifact immediately, with some features taking 1-2 weeks to fully implement.

Transform the way you think about qualitative data

Artifact can help you understand your customer voice faster and more accurately than ever before.

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