Drift is a conversational marketing platform that helps businesses engage and communicate with website visitors and customers through chatbots and targeted messaging.



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Drift is a conversational marketing and sales platform that enables businesses to have personalized conversations with their customers and prospects in real-time. Unlike traditional forms and static websites, Drift empowers businesses to connect with customers when they are actively engaged, which leads to more sales, better customer experiences, and increased brand loyalty.

How Artifact can make


even better

  • Identify important customer topics: Use Artifact to identify the most important topics that your customers are discussing in real-time, as they engage with your sales and customer support teams through Drift. By analyzing and categorizing these topics, you can quickly respond to customer concerns and provide relevant information to help guide their purchase decisions.

  • Analyze every conversation: With Artifact, you can analyze 100% of the customer conversations that take place on Drift. This allows you to gain a deeper understanding of your customers' needs, pain points, and desires, and to uncover valuable insights that can be used to improve your sales and marketing strategies.

  • AI-generated insights: Artifact's AI can automatically detect actionable topics and themes in your Drift conversations, without the need for manual tagging or input. This provides you with a faster, more accurate way to understand what your customers are saying and how you can best serve them.

  • Navigate your data: Using Artifact, you can easily navigate your Drift conversations to uncover specific phrases and themes, and measure the frequency and prevalence of each topic. This allows you to identify emerging trends and issues, and to respond quickly to customer needs.

  • Align CX to business outcomes: By linking each Drift conversation to a specific customer, Artifact enables you to align your customer experience initiatives with your business metrics and goals. You can slice and dice every insight by metrics and fields that align to your initiatives, allowing you to make data-driven decisions that drive growth and success.

By using Artifact alongside Drift, you can gain a deeper understanding of your customers, identify emerging trends and issues, and align your CX initiatives with your business outcomes. This can help you to deliver better customer experiences, increase sales, and build stronger customer relationships.

Would you like a demo of your data inside of Artifact?

Get in touch with us, and we’ll help you analyze your data inside of Artifact in as fast as 24 hours!