Gong is a revenue intelligence platform that uses AI to analyze sales calls and meetings to provide insights and analytics to sales teams.



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Gong is a conversation analytics platform that provides sales teams with powerful insights and coaching tools to help them close deals faster. Gong uses AI to analyze sales conversations in real-time, identifying what's working and what's not, and providing recommendations for improvement. Gong also provides valuable coaching tools for managers to help their teams improve their sales skills.

How Artifact can make


even better

  • Analyze every customer interaction to understand what's driving customer conversations, what works and what doesn't.

  • Understand which topics are being discussed in sales calls, their frequency and prevalence, and how they relate to sales performance.

  • Identify which sales reps are succeeding with certain topics or customer types, and use this information to guide coaching efforts.

  • Compare the effectiveness of different sales techniques to identify best practices, and incorporate these insights into training programs.

  • Gain a deeper understanding of the customer voice by analyzing 100% of customer interactions across all touchpoints, not just sales calls.

  • Use AI-generated CX insights to identify emerging customer needs and pain points, and adjust sales strategies accordingly.

  • Align sales metrics and initiatives with the voice of the customer by linking every interaction to a specific customer journey, and analyzing customer feedback across all channels.

By using Artifact alongside Gong, sales teams can gain a more comprehensive understanding of their customers and how to close deals faster. The combination of Gong's conversation analytics platform and Artifact's real-time insights can help sales teams identify emerging customer needs, optimize their sales strategies, and provide more effective coaching to their reps.

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