Identify customer pain points and issues by analyzing the specific interactions they have with your website or application. By using Artifact alongside Heap, you can centralize every conversational touchpoint you have with your customers, including email and chat conversations, and analyze 100% of your customer interactions instead of just a small subset of user interactions.

Better understand user behavior by zooming in on specific phrases and interactions. By using Artifact's "navigate your data" feature, you can gain deeper insights into user behavior by zooming in on specific phrases and interactions. This can help you identify trends and patterns that can be used to improve your product.

Gain a deeper understanding of the voice of the customer by moving beyond survey-based methods. Artifact allows you to analyze customer interactions beyond surveys, which can be limited in scope and may not capture the full range of customer feedback. By analyzing 100% of your customer interactions, you can get a more complete picture of what your customers are saying about your product.

Align business metrics and initiatives with the voice of the customer. By linking every interaction to a specific customer, Artifact can help you better understand your customers' journey and align your business initiatives with their needs. This can help you prioritize product improvements and drive business growth.